September | 2019

Fun Theory Media Project

Fun Theory is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.

Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Your task is to design a way to change people’s behaviour for the better through fun.

Step 1. Brain storm

Make a list of things that you do not like to do, but should do. Eg clean your room, or walking as opposed to being driven.

Step 2.

Discuss with your group and come up with 3-5 things that you can improve upon.

Step 3.

Think of ways that you can improve these ideas by making them fun

Step 4

Write a procedure of how you are going to accomplish this.

Step 5

Create an advertising campaign that includes…

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